Helping Tech Founders Commercialise their Innovations
You’ve built a brilliant product - now let's build a business around it.
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I help technical founders commercialise innovation, win their first customers and create predictable revenue through practical commercial strategy, founder coaching and hands-on execution. As an experienced Tech Start-up Consultant, I help you define the right market, build a clear route to customers and create a sales engine that can generate repeatable revenue as your company grows.
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Whether you need a Tech startup consultant, Technology startup consultant, Startup business consultant or Startup growth consultant, the objective is the same - to turn technical potential into a commercially viable business.
Increase Sales
More Clients
Quick Wins
REVENUE
SAVINGS
Right First Time
Less Wastage
Repeatability
EFFICIENCY
Planning & Guidance
Systems & Process
Improve Capability
I work with technical founders who know their technology has huge potential but have not yet been able to commercialise it successfully. It takes a different skill set. Even great products do not sell themselves - you need commercial know-how, a clear strategy and reliable processes to move from being stuck to building sustainable growth.
Pre-funding? Short Runway? Need Quick Wins?
Then this is for you...
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Building your Commercial Success
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40 Years experience in industry
Trusted by Founders and Leadership Teams everywhere
Influential Sales Consulting (ISC)
I've worked in technology and software throughout my career - from databases, systems management and service management through to AI application development. That experience includes enterprise markets with IBM as well as building my own start-up businesses.
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With real-world, international experience across multiple industries, I combine strategic thinking with practical execution. Whether you are an early-stage start-up, a scale-up or an established technology company, I help identify what is holding commercial growth back and put the right strategy, marketing, sales and sales support in place to move forwards.
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As a Tech Start-up Consultant and Sales Growth Consultant, my role is not simply to advise from the sidelines. I work alongside founders to develop the commercial capability needed to attract customers, build revenue and create a stronger business.
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I am based in Cornwall and work with technology founders and businesses across the UK and internationally.
Specialist commercial support for Tech Start-ups
Taking the leap and starting a technology business is a major achievement. But you may quickly discover that a great idea and smart product development are not enough on their own to create a commercially successful company.
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The missing link is often commercial know-how - understanding who will buy, why they will buy, how you should reach them and how you turn those opportunities into paying customers.
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As a specialist Tech startup consultant, I help you put those pieces together. You gain experienced, professional support with commercialisation, sales strategy and business growth without having to work everything out through trial and error.
The ISC Commercialisation Method
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Our approach is to instil a practical Commercialisation Blueprint that sticks, is easy to implement and gets your products out into the market. Attract buyers as well as go and find them proactively, then sell to them professionally to win long-lasting customers that will help you build the business, act as references and advocate your company.
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This framework forms the future of your business. It provides the commercial operating method that sees you into your next phase of growth - when you can stop worrying about meeting the wages bill every month.
Helping Tech Start-ups Win Their First Customers
This is where I can help. I have been through the process before - more than once.
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You get direction, practical guidance and hands-on support to take your product to market, attract the right prospects and close new business. The aim is to establish a repeatable approach that helps your company generate revenue and grow profitably.
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I become part of your team for as long as you need me, giving you access to an experienced Technology startup consultant without immediately needing to build a full commercial leadership function internally.
Commercial Strategy, Go-to-Market and Sales Growth
Commercialising technology means connecting your product with a market that understands its value and is willing to pay for it. That requires more than isolated sales activity.
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As a Go-to-Market Consultant, I help you clarify your market, ideal customers, commercial proposition and route to market. The work can also include the practical sales processes and commercial systems needed to turn opportunities into revenue.
If you are looking for a Startup business consultant or Startup growth consultant, the emphasis should be on building capability that stays with the business. You need a commercial approach your team can understand, use and improve as the company develops.
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My work as a Sales Growth Consultant complements this by focusing on the steps needed to create a more reliable sales pipeline, improve customer acquisition and make growth increasingly repeatable.
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For founders across the UK, this provides access to specialist commercial expertise without the structure of a traditional large consultancy or agency. I am based in Cornwall, but the focus of the business is not limited to Cornwall - I work with clients across the UK and internationally.
Choosing the Right Commercial Support for Your Start-up
There are many ways to bring commercial experience into a growing business. You might consider a consultant, a consultancy company, an agency or an independent contractor.
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The right choice depends on whether you simply need recommendations or someone who can become closely involved in execution. My approach is hands-on and collaborative, combining the perspective of an expert consultant with practical support inside the business.
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If you are searching for a Tech startup consultant who understands technology as well as sales, or a Technology startup consultant who can help connect product development with commercial execution, that combination matters. The aim is to provide professional, experienced support while helping you build a reliable commercial function of your own.
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For businesses that need ongoing involvement, working with a specialist consultant or contractor can also provide greater flexibility than immediately recruiting a permanent senior commercial hire.
The ISC Commercialisation Method
The ISC approach is built around a practical Commercialisation Blueprint designed to help get your products into the market and establish a clearer commercial operating method.
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You need to attract buyers as well as identify and approach them proactively. From there, you need a professional way to engage, sell and build long-term customer relationships that can support future growth, references and advocacy for your company.
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The framework is designed to give your business a commercial foundation for its next phase of growth. Rather than relying on occasional opportunities, the objective is to create greater structure, repeatability and control over how revenue is generated.
Helping Founders Get Control of the Business, Not Just the Tech
I work with leaders who want to lead more effectively, navigate complexity and maintain performance while growing their business. As the technical visionary behind your company, starting the business may have seemed like the natural way to bring your innovation to market.
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You may now be discovering that building the commercial side requires very different skills. That is where working with an experienced Startup growth consultant or Startup business consultant can help you make progress without taking your attention away from the areas where you add the most value.
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I work with you in partnership to establish the commercial pieces needed to start building a stronger, product-led business with sustainable revenue behind it.
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Many start-ups focus heavily on funding when customers are equally important. Funding can buy time, but customer acquisition builds market evidence, revenue and commercial momentum. Developing the right sales and go-to-market capability gives you a stronger foundation for whatever comes next.
A Commercial Partner for Technology Founders Across the UK
If you are comparing a consultancy company, agency, consultant or contractor, look beyond the label and consider the experience you actually need inside the business.
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You may need a Go-to-Market Consultant to establish your route to market, a Sales Growth Consultant to improve revenue generation, or a broader Tech Start-up Consultant to help connect commercial strategy, customer acquisition and business growth.
Influential Sales Consulting is based in Cornwall and works with founders throughout the UK. You get direct access to specialist, experienced commercial support focused on helping you build the business around your technology.
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If you want a trusted commercial relationship, the starting point is a conversation about where your company is today, what is getting in the way and what you need to achieve next. I help technology start-ups commercialise great ideas, win their first customers and build scalable revenue.
I help technology startups commercialise great ideas, win their first customers, and build scalable revenue
Get on the path to commercial growth - contact us >
